OVERVIEW: Bob has sat
on both sides of the desk and operates with a hands on,
practical approach. Your business goals become his goals.
A budget means a budget not an estimate that changes during
the project. Milestone measurement is critical to determine
if goals are met and progress is made. And finally, not
one dollar should be committed without knowing what the
Return on Investment goal is. The following provides some
of the specific areas that Bob provides as his role with
SMP:
STRATEGIC PLANNING
1. Marketing Rx Review
2. Annual Marketing Plan
3. Co-creator of Searchenginomics™
Process
4. Branding (Products/Services)
5. Target Audience Profiling
6. Competitive Market Analysis
7. Creative Strategy Development
8. Media Planning
9. Customer Valuation (CV) Services
10. Business Intelligence Research
TACTICAL PROGRAM EXECUTION
1. Project Management/Coordination
2. Creative Brief/Copy Writing
3. Corporate Communications (Advertising/Internet/Direct
Marketing)
4. Search Engine Economics (SEE)
5. Search Engine Optimization (SE0)
6. Search Engine Marketing (SEM)
7. Customer Retention (Loyalty Programs)
8. Customer Acquisition
9. Trade Show/Convention Management
... many others